In today’s fast-paced business landscape, prioritising employee wellbeing has shifted from a ‘nice-to-have’ to a ‘strategic imperative’. This is especially true in the construction industry, where high-pressure environments and physically demanding work contribute to heightened health risks. When construction companies invest in workforce wellbeing, they not only enhance the safety and health of their teams but also see clear business benefits, such as lower absenteeism, higher productivity, and better employee retention.

For construction firms looking to implement or improve wellbeing strategies, Uniquely Created U is the go-to resource for industry-specific insights and solutions. Our Corporate Wellbeing Whitepapers provide detailed analyses on the current state of employee health and wellbeing in construction and offer actionable insights to help businesses address these critical issues. Our free Corporate Health resources provide construction leaders with the knowledge they need to foster a healthier and more productive workforce.

Numerous studies reveal the benefits of fostering workplace wellbeing. According to Oxford University’s 2019 research, happier employees are 13% more productive. Similarly, Gallup’s 2022 Workplace Research Report found that highly engaged teams experience 81% less absenteeism, 43% lower turnover in high-turnover sectors, and 18% increased productivity. For construction firms, these results emphasise the need to prioritise employee health and wellbeing as a foundation for long-term success.

While physical injuries are widely acknowledged, the mental health challenges in construction are often overlooked. Long hours, job insecurity, and a culture that prioritises toughness contribute to widespread stress, anxiety, and burnout among construction workers. This pressure often drives individuals to unhealthy coping mechanisms like alcohol and drug use, social withdrawal, and aggressive behaviours, impacting both personal and workplace safety.

1. Increased Alcohol Use: Many workers turn to alcohol to relieve stress, with the National Institute for Occupational Safety and Health (NIOSH) reporting that 16.3% of construction workers engage in heavy drinking. This habit can quickly spiral, masking deeper issues like chronic stress, anxiety, or depression.
2. Use of Non-Prescription Drugs: To cope with pain or stress, some workers turn to drugs, with NIOSH noting that 16.5% of construction workers have used illicit drugs. This not only worsens mental health but creates unsafe working conditions and reduces productivity.
3. Social Isolation and Withdrawal: Many construction jobs are remote, leading to separation from family and social support. As reported by the Chartered Institute of Building (CIOB), this isolation intensifies mental health struggles and, if unaddressed, can result in social withdrawal.
4. Presenteeism and Risky Behaviour: Mental health issues often lead to presenteeism, where workers are physically present but disengaged, risking unsafe practices and reduced team morale.
5. Aggression and Irritability: The high-stress environment and “tough guy” culture can foster aggression, harming team relationships and creating a toxic workplace.

To combat these issues, construction companies must actively promote mental health.

Here are the seven key elements that Uniquely Created U can help you address and build into your workplace wellbeing strategies:

• Leadership Leading by Example: Senior leaders should openly discuss mental health and share personal experiences, creating a culture that normalises seeking help. Checking in regularly with employees also demonstrates that wellbeing is a priority.
• Mental Health First Aiders on Site: Just as physical first aid is a standard requirement, having trained mental health first aiders at all organisational levels is crucial for ease of accessibility and approachability by every member of the team. By providing early intervention, these mental first aiders can help prevent minor issues from escalating or can assist in supporting an individual to seek the professional help they need.
• Toolbox Talks: Adding mental health discussions to regular toolbox talks fosters open dialogue and reinforces mental health as a key part of work life.
• Wellbeing Resources and Events: Hosting mental health awareness days is key to highlighting the importance of the subject of Mental and Physical Health. On-site resources such as contact details for counselling services, including The Lighthouse Construction Charity, Mates in Mind, and Mind, can ensure that help is always front of mind.
• Stigma-Reduction Campaigns: Sharing success stories of workers who sought help can challenge the “tough guy” mentality and reduce stigma.
• Creating a Non-Judgmental Environment: Encouraging open conversations, offering anonymous feedback, and providing mental health days show employees that their wellbeing is valued. Workers need to feel safe discussing mental health concerns without fear of judgment or repercussion.
• Nutritional Support: Nutrition plays a vital role in mental health. Construction companies can educate workers on how to make healthier food choices that will enhance both their mental and physical wellbeing. Offering healthier on-site food options can boost energy levels, productivity, and mental clarity. Providing essential kitchenette access, for example via a mobile van or pop-up kitchen, allows workers to enjoy warm meals, which is especially valuable as the colder seasons approach. Read our previous blog addressing Nutritional Strategies for Enhanced Work Performance and Energy, where our team of experts provide insights into tailored strategies to support the unique nutritional needs of individuals across various industries.
• Hydration: Ensuring constant access to drinking water helps workers stay hydrated, and access to toilets is also crucial. Without these facilities, workers may limit their water intake to avoid discomfort, which can negatively impact their health and focus.

Workers in the construction industry are likely to be more active, with much higher performance levels than an average office employee. Therefore, education on hydration is fundamental to construction workers' health and wellbeing, as inadequate hydration can result in issues such as:

- Fatigue
- Slower response times
- Reduced speed and physical performance
- Decreased reaction time

Addressing these factors is critical in preventing accidents, which in the construction industry can have catastrophic consequences.

Supporting employee wellbeing is a smart business move. Reducing absenteeism and presenteeism has a direct impact on project timelines and performance. In fact, the World Health Organisation estimates that workplace stress costs businesses over $1 trillion annually in lost productivity. For the construction industry, where profit margins are often tight, reducing these costs through strategic wellbeing initiatives can give companies a major advantage.

Addressing mental and physical health in the construction industry is not only an ethical responsibility but a strategic necessity. A resilient workforce is better equipped to handle the demands of construction work, improving safety, productivity, and job satisfaction. Now is the time for the construction industry to recognise that investing in mental health and wellbeing is investing in its future. Access our Corporate Wellbeing resources that can support you in your journey toward a healthier, more successful workforce.